On 13 January 2020, Google broke the news on Twitter that a new Core Update 2020 would be rolled out very soon. As we all know that this is the first update of the year, 2020, and the giant search engine has confirmed that it is a core update, which can bring the major changes in the SERP.
Similar to many other updates, it also aims to enhance the user experiences better than before, and to provide them with more relevant information. SEO professionals might get untangled to know how this update can influence the website, and what measures they should adopt to bring positive results for their online business.
Let’s know more about the update, the recent updates, suggestions on it, expected changes for the website, and some recommendations to make the best use.
What is Google January 2020 Core Update?
In the recent Core update, the giant search engine changes the weight and importance of the ranking factors. This update is one of the Google broad core updates.
Google had clearly stated the following information on this update as mentioned below:
“In this core update, we increased the value of keywords in H1 tags by 2%, increased the value of HTTPS by 18%, decreased the value of the keyword in title tag by 9%, changed the D value in our PageRank calculation from .85 to .70, and started using a TF-iDUF retrieval method for logged in users instead of the traditional TF-PDF method.”
What is a Google Broad Core Update?
Broad core update is an algorithm that influences the search visibility of a large number of websites. On the announcement of every new update, Google reexamines the ranking of the website on the basis of authority, expertise, and reliability.
Some Important Recent Google Core Update:
BERT (October 22, 2019):
BERT helps to understand the natural language of the voice searches, and the context of language. Hence, it plays a major role in enhancing the users’ experiences.
Site diversity (June 6, 2019):
This update concentrates on showing lesser posts of the websites that use more than two organic listings.
Medic (August 1, 2018):
This update was said to disproportionately affect the health and wellness of the sites. It was purposed to remove all the websites related to health and wellness that appear to have misleading details.
Mobile Speed (July 8, 2018):
This update was made for the ranking factor of the mobile consequences. Google confirmed that this update only affected the slow mobile sites and no major shifts were noticed in major mobile rankings.
What Does Google Suggest For the Core Updates?
The giant search engine suggests the digital marketers not to worry as the update is not going to affect their website. In a blog post, Google has highlighted some important details. Google says:
“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.
One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.
The list will change, and films previously higher on the list that moves down aren’t bad. There are simply more deserving films that are coming before them.”
Other than the information above, the search engine has also suggested concentrating on producing quality content.
Will Google January 2020 Core Updates Affect My Website?
This update is more about assessing the overall content available on the internet. Some websites may perform better while some may face a drop-down in the traffic. Pages that were previously underestimated due to the existing rules, can perform better with this update.
You don’t need to optimize your website for this specific update. Similar to other Core Updates, it is also about improving how Google evaluates overall content. What you need to do is to create natural content that contains a few keywords and more information.
Our Suggestions on Google January 2020 Core Updates
Check the performance of the website, and also examine whether you have posted the right things on the right platforms. This will help you to maintain the ranking of your site on the search engine.
Don’t make any change in your website—if you believe that making some changes in the websites would help your website overcome the updates, then you are wrong. Whenever Google rolls out an update to its algorithms, then you should keep your website as it is.
For more details, reach out to us or explore the related forum.